While all the talk in HR these days is about AI, tech, and automation, sometimes an in-person job fair may be just what a company needs to increase hiring. Here are a few of the most important reasons for employers to attend hiring events.
- Face-to-Face Interaction. Applicants who apply online may or may not be serious about finding a new job. However, job seekers who have taken the time to attend a job fair in person are motivated and interested in being hired. A job fair is the perfect place to meet directly with active job seekers.
- Time savings. Employers at job fairs are able to personally meet, interview and hire employees all in one day. The amount of qualified candidates an employer can speak with at a job fair is greater than the number of candidates they could potentially interview in-house during any given day.
- ROI. A job fair allows companies to recruit for a variety of positions in just a few short hours which is a great Return on Investment.
- Branding. Job Fairs give employers the opportunity to grow their brand with marketing materials, signage, and other promotional items at the event. In addition, job fairs are also advertised through various media channels prior to the event. All of this marketing results in strengthening the company brand throughout the community.
- Networking. While meeting job seekers is a large component of these events, job fairs also give employers the opportunity to connect and network with a wide range of other business leaders in their community.
- Ongoing Recruitment. In addition to hiring for immediate job openings at a job fair, employers can build, strengthen and diversify their candidate pool by adding new talent for the future. Creating this pipeline results in a more efficient and targeted hiring process